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Becoming Your Own Boss with Amy Porterfield

“How can being your own boss redefine your life?” Amy Porterfield, online marketing expert, podcast host, and author, asks that question and much more to help women navigate into living the life they have dreamed. Porterfield joins Dr. Phil on his podcast, Phil in the Blanks, to discuss her new book, “Two Weeks Notice,” where she shows women how to go from stuck and complacent to courageous and capable by devising a nine-to-five exit plan, so they are no longer at the mercy of corporate politics and fall victim to blatant discrimination.

“Stop looking around for permission and just say, 'I'll figure this out,'” Porterfield says.

Learn about Porterfield’s action-by-action teaching style that provides aspiring business owners the tools to bypass the overwhelm and build a business they love. New episodes of Phil in the Blanks drop Tuesdays. Listen and subscribe today!



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DR. PHIL MCGRAW: But then all of a sudden something triggered you where you said, no, I'm not going to do this anymore.

Amy Porterfield: It was actually a very specific moment in time. So I was working for Tony for about six years and I was getting paid well. I got to travel. I was a director, so I had a team around me. On paper. It was a really good job. // Tony decided to do a focus group of some type and he brought in a bunch of online business owners. Now they needed someone to take notes for the meeting, so this is very humbling. I was brought in to take notes. I sat at a side table and all these guys came in. They were all men, and they sat at this big oak table in our offices in San Diego, California. // Now, these guys were in all these different areas like real estate, relationship building, investing, so many different markets. But they all talked about freedom.They were working when they wanted, where they wanted, and how they wanted.

Amy Porterfield: I realized for the first time in my life, I have never been free. // I don't know what these guys are doing, but I'm going to figure this out. I need to be my own boss.

DR. PHIL MCGRAW: And did you decide at the time that there was something to being your own boss that you pick up somewhere that had not been shared with you? Because saying you want to be your own boss

DR. PHIL MCGRAW: And then having the skills, the abilities, the support systems, the intuitions, the insights, the understandings to actually be your own boss are two very different things. Everybody wants to be their own boss, but being able to do it successfully are two very different things.

DR. PHIL MCGRAW: They always say that it's getting out of the comfort zone, taking that risk that keeps them settling for what they don't want instead of reaching for what they do want.

Amy Porterfield: I had no boundaries. I was working my life away and I hated the business I created. I hated the position I put myself in. So how do you boss yourself? How do you go out on your own and not step right back into being an employee?

Stop looking around for permission and just say, I'll figure this out.

Amy Porterfield: I've always thought that I needed a man. I thought that I needed a man to help me make decisions. And it started with my dad and then all these male bosses.

DR. PHIL MCGRAW: And that's what when you said, “Hey, burn it down, I can build it back because I've got that information”. That's when you become independent.

Amy Porterfield: Absolutely. And that's when life begins to change.


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Podcast Page: DrPhilintheBlanks

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Amy Porterfield


Amy Porterfield

Author of Two Weeks Notice, Online Marketing Educator 💡


Amy Porterfield asks that question and so much more to help women navigate into living the life they dreamed of.

Amy, author of “Two Weeks’ Notice” is an ex-corporate girl turned CEO of a multimillion-dollar business, shows women how to go from stuck and complacent to courageous and capable by devising a 9-to-5 exit plan so you are no longer at the mercy of corporate politics and fall victim to blatant discrimination.

Her action-by-action teaching style provides aspiring business owners with the tools they need to bypass the overwhelm and build a business they love.

During her corporate days, Amy worked with mega-brands like Harley-Davidson and Peak Performance Coach and Tony Robbins.

After one fateful boardroom meeting and witnessing the lifestyle, financial, and work freedom an online business offers, Amy developed her nine-to-five exit plan and never looked back.

Helped hundreds of thousands of entrepreneurs turn in their two weeks' notice and trade burnout for freedom, income, and impact through her best-selling courses and top-ranked marketing podcast Online Marketing Made Easy.

Amy's work has been featured in Forbes, Fast Company, CNBC, Business Insider, Entrepreneur, and more. Her company has twice been awarded the Inc. 5000 Award as one of the fastest-growing privately held companies in the U.S.


Expert interviews, mini-execution plans, and intimate behind-the-scenes secrets from her biggest launches… all tied together by our mutual mission to make EVERYTHING you learn as simple, profitable, and FUN as possible.


  • #545: Behind-the-Scenes: My 4-Phase Book Marketing Blueprint Revealed

  • #544: The Pros & Cons Of A Personal Vs. A Company Brand

  • #543: An Identity Shift To Unlock Your Greatest Potential With Anthony Trucks

  • #542: Why I Show Up Online As 100% Myself

  • #541: Science-Backed Data On How Thoughts Influence Your Success with Michael Hyatt

  • #540: How to Empower Your Students to Build Self-Trust

Amy’s expert advice:

  • Tips to navigate the 5 most common “Boss Traps.”

  • “Superwoman syndrome.”

  • How to find and use your 10% edge.

  • How to avoid trading your time for MONEY

  • Making Content Your Queen

  • “Talent Challenge”- control your legacy.

  • Making your own ideal “Customer Avatar”

  • Can speak to how women are looked upon at work (being interrupted, being mistaken for administrative support, their ideas stolen)

  • African American women are the nation's fastest growing group of entrepreneurs (becoming their own BOSS)!


When you know your “WHY”, on the toughest days of building your business you are able to pull from that, and I’m telling you if you haven’t experienced it already, there are some tough days ahead. Every entrepreneur that’s been at this for a while knows that.

But I don’t think you need a big, lofty, really from-the-heart “why” in terms of “I’m changing lives and I’m transforming mindsets” in the very beginning…👇

All of that is good but when you’re just starting out you don’t need that as your why. In the beginning my “why” was simply a need for freedom. I didn’t want to report to a boss. And over the years that has changed because as we grow our why will get even bigger and a whole lot better with us! 💛





1. I don’t know exactly what business I want to start.

2. I/my spouse/my partner is worried the bills won’t

get paid.

3. I’m afraid to put myself out there—what if I fail?

4. I don’t have any capital to get started.

5. I’m afraid I can’t do it.

6. When I think of going out on my own, I can only

see the ways it could go terribly wrong—I can’t

even imagine myself succeeding.

7. I’m afraid of what my family and friends will think

when I tell them of my plans. I don’t think I’ll have

the support I need to take the leap.

8. Deep down I don’t believe that I could ever

make a full-time income in a business I created

from scratch.

9. Other people are already doing what I want to do,

and they are already successful at it. There’s

no room for me.

10. I just don’t think I am ready. Maybe I should

revisit this in a year or two when my life will feel

less messy.

Resources and strategies necessary to step into your power as an entrepreneur (even if you have ZERO experience!), including:

A 4-step plan for “unbossing” yourself (from choosing the date to giving your notice!) so you can start working towards your dreams instead of someone else’s

Tried-and-true business models and revenue generating strategies (+ how to pick the right ones for you!) An Action-By-Action Runway Plan Checklist to help you leave behind what you don’t want so you can move forward toward what you do want

The 5 “boss traps” I wish I would’ve known about when I was getting started and how to sidestep them and stay steady on the road to your dream


  • Do define your starter idea. (detail in Chapter 4)

  • Do create a financial plan. ( we’ll be going over my favorite business models in Chapters 11 and 12).

  • Do be willing to put yourself out there. (Psst . . . Don’t worry about figuring this all out on your own,

  • I’ve got you in Chapter 7.)



Remedy #1: Put It in Writing

Remedy #2: Pause Before Agreeing

to New Tasks

Remedy #3: Revisit the Project



Remedy #1: Phone a Friend

Remedy #2: Seek Professional Guidance



Archetype #1: The Procrastinator

Archetype #2: The Overthinker

Archetype #3: The Self-Critic

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May 21

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